Analytics And Optimization
Analytics and
Optimization
Real-time trading floor
The real-time trading floor displays each revenue event as it happens.
Fine-grained profitability analysis
iiab tracks website profitability by account, site, page, product and adgroup. Website owners are provided with all the analytics necessary to pin-point which elements of their site contribute most to profitability, and which need further optimization. For example, the report on the right shows the performance of advertising traffic acquisition and monetization.
Page optimization
iiab provides a report that shows the website editor which pages can be further optimized. The report reflects on a range of SEO heuristics, including adequate article length, keyword density, internal links, and whether meta data and heading and title have sufficient keyword matches. iiab also provides a workflow capability for third parties to manually review each website, providing for separate reviews of content, design and marketing optimization.
Keyword optimization
iiab identifies the cost and revenue derived from each adgroup. With iiab, website owners can adjust the level of traffic the site receives from search engines. Traffic volumes can be modified by by changing the keywords being bid on, the prices for which they are bid, and the types of ads on the search engine. Moreover, iiab has in development powerful proprietary technology to optimize keyword acquisition and monetization even further.