Traffic Generation And Monetization
Traffic Generation and
Monetization
Streamlined Traffic Purchasing
iiab provides the ability to control ad campaigns across multiple search engines from a single console. iiab currently interfaces with Google Adwords, Yahoo! Search Engine Marketing and Microsoft adCenter accounts. Website owners can research, begin, pause and end any campaigns across all supported search engines from the one location. In the near future, a range of second-tier and geographically specific search engines will be added to the list of available search engines from which traffic can be purchased.
Email marketing
iiab can capture email addresses and visitor details. The small business owner can then send powerful permission-based direct-response marketing messages to subscribers. iiab calls targets to action-turning visitors into subscribers, and subscribers into customers.
Premium ad feed
iiab's optional Premium Ad Feed places premium-fee advertisements on the site. iiab websites can monetize traffic for higher values than a retail-level feed from a search engine. Of course, the ad feed that comes with iiab can also be replaced by custom corporate ad feeds simply by installing an XML pointer.
Product sales
All iiab websites have the ability to sell products. iiab websites support multi-category product displays that enable customers to make purchases and pay via PayPal. iiab uses PayPal's shopping cart, instantly providing notification whenever a customer makes a purchase.
Affiliate marketing
iiab provides a database containing millions of affiliate product offerings integrated right into the user interface. Affiliate products can be added to dedicated product categories, or they can be placed beside article pages. Today, the affiliate marketing products are drawn from the Commission Junction network. iiab will soon provide offerings from a wide range of affiliate networks.